Touring personnel need a way to market their expertise, and let their availability be known within the industry. At the same time, bands, festivals, TV shows, traveling Broadway musicals, and other touring groups need competent and diverse personnel who perform their tasks with a high level of expertise and professionalism day-in and day-out. Both groups are trying to connect with each other. To do this, a central database is needed in order to broaden the chance of making this connection. By building a central database, the industry is able to break out of the current cycle of peer-to-peer, or word-of-mouth, referrals as the primary way to hire and get hired.